XIAFLEX is a valuable treatment option for individuals managing Peyronie’s disease. However, the digital experience across its websites was falling short—creating frustration for both clinicians and patients. Poor UX/UI design made it difficult to find relevant information, resulting in significant user drop-off and disengagement.
To address this, the team conducted in-depth user research, developed detailed personas, and created wireframes to guide a more intuitive redesign. The new experience was thoughtfully crafted to reflect the unique journey of each audience—whether they’re administering or receiving XIAFLEX. Custom animations and icons were strategically integrated to help users navigate seamlessly through key content areas.
The final product delivered three tailored digital experiences—one each for patients, healthcare professionals, and office staff—making it easier for every visitor to find exactly what they need, when they need it.
Visit the site to see the experience : Visit XIAFLEX site
Custom icons were created to help users have a more immersive experience while navigating the site.