LIFT Labs came to us looking for consistency across the entire brand. After establishing their target audience and message we were able to redo their brand guidelines and give them an updated web presence that included an Annual Report Website shown below. From there we focused on making their social media more engaging and consistent with a stronger push with video and even branded their Docuseries content that is available on X1 platforms.
Every year LIFT Labs hosts an accelerator program (Demo Day), that invites ten startups to participate in a 13 week class to help their companies excel. We were in charge of all aspects web and print to make this happen. Ideation was the focus of the art for the event. We wanted to show how ideas first start very loose and then become more refined as you get further down the path. The city illustration represents this idea by starting as a loosely figured shape that turns into the refined city of Philadelphia where the event is held every year.