Healthy Kids Running Series wanted to rebrand for their 10th anniversary. The primary goal was to accurately reflect all the kids that had run with them over the years, and really to modernize the look and feel of their brand.
Included was their logo, a new interactive - responsive website, new t-shirts, metals, race bibs, marketing collateral and more.
Brand guidelines were established to assist the 300+ race coordinators across the country who handle the social media accounts for the respective areas to ensure brand consistency.